Conversion Is Not Art.It Is Science.
Every pixel we design is measured against a single framework: the AIVA Conversion Heuristic. It is the difference between “looks good” and “actually converts.”
C = 4m + 3v + 2(i − f) − 2a
This is the AIVA Conversion Heuristic — a predictive formula for conversion rate. We score every page against it, then optimize the coefficients that will move your number most.
Desire, pain, aspiration — highest multiplier
Clarity of your offer in 5 seconds
Urgency, bonuses & risk reversal
Eliminate form fatigue & confusion
Neutralize risk with verified trust signals
Every Coefficient, Explained
Here is how each component of the heuristic impacts your conversion rate — and what we do about it.
4×
The strongest lever in the formula. We identify what your audience wants most — and what they fear losing. Every headline, subhead, and value statement is engineered to amplify motivation.
3×
Your offer must be understood in under 5 seconds. We distill your value proposition to its clearest, most compelling form — no jargon, no fluff, just irresistible clarity.
2×
Urgency and bonuses overcome inertia. We strategically deploy scarcity, time limits, and exclusive add-ons that tip the balance from "maybe later" to "do it now."
−2×
Every extra click, field, decision, or moment of confusion costs you conversions. We obsessively audit and eliminate friction from every interaction point.
−2×
Trust is the ultimate conversion currency. We place trust signals, testimonials, guarantees, and security badges precisely where decisions happen.
How We Apply the Heuristic
The formula is not theoretical. We use it as a measurable, auditable framework for every decision.
Score
Every page receives a C_n score — a numeric measure of its conversion potential.
Identify
We find the lowest-scoring coefficients — your highest-leverage improvement opportunities.
Optimize
We implement targeted changes against the specific coefficients that will move your number most.
Rescore
After optimization, we re-score and validate. Conversion improvement is measured, not guessed.
From Client Brief to Conversion in 5 Days
No endless meetings, no scope creep, no months of delays. Our AI- and conversion-science-driven engine, paired with CRO specialists, delivers a production-grade sales engine immediately.
Brief & Goals
Tell us your story
Share your business, audience, and goals in our 5-minute brief.
Conversion Science Engine
We engineer & build
Our AI- and conversion-science-driven engine shapes copy, layouts, and conversion-optimized wireframes.
Review & Polish
You preview live
Explore your interactive site. Request tweaks. 98% approve in 1 round.
Launch & Stripe
Start converting
We deploy to production, connect Stripe billing, and guarantee Lighthouse 90+.
Share your business, audience, and goals in our 5-minute brief.
Our AI- and conversion-science-driven engine shapes copy, layouts, and conversion-optimized wireframes.
Explore your interactive site. Request tweaks. 98% approve in 1 round.
We deploy to production, connect Stripe billing, and guarantee Lighthouse 90+.
Let Us Score and Optimize Your Site.
Get a full conversion heuristic analysis and roadmap — free with any plan.